Kristen M Price

Josh Cellars Salutes 1st Responders Contest

I created all a social media graphics for a contest and campaign where Gary Sinise Foundation and Josh Cellars could give a $10,000 donation to 5 winning first responders. With the planning team, we used Facebook Boosted Posts, Twitter promotion, Reddit AMA’s, Blogs, and a targeted online display ad buys. We designed and developed a Facebook Tab promotion where users could submit their nominated First Responders with a brief story and photo. Once submissions period was over we invited our fans to vote for their favorite story and the 5 winners were selected accordingly. A successful campaign reached over 400 first responders directly. The brand cemented its relationship with the country’s first responders. We increased our social media presence and reach across all platforms.