Hi, I’m Kristen.

I’m a New York–based Creative Director at draftLine, AB InBev’s in-house agency. I came up through design and grew into integrated, social and brand leadership. I see the big picture without losing the details.

I get the internet, but I also get the brief. I’m curious, candid, highly organized and funny when the deck allows.

How I Work

I turn complicated problems into clear creative direction, then create enough structure for people to take a real swing. I communicate early, keep teams moving and hold a high bar without making the room miserable.

The goal is work that connects with consumers, delivers for the business and helps the people making it become even better.

Where I Thrive

Smart, kind people. High standards, low ego and honest communication.

I do my best work with teams that want to experiment, keep learning and use new tools—including AI—to make the process smarter. I want to inspire the people around me and be inspired right back.

Experience

draftLine USA | Anheuser-Busch

  • Creative Director · 2024–Present
    Busch Light + AB portfolio

  • Associate Creative Director · 2022–2024
    Budweiser · Busch Light · Natural Light

  • Art Director · 2020–2022
    Bud Light · Michelob ULTRA

  • Senior Designer · 2019–2020
    Golden Road · Wicked Weed · Blue Point · Four Peaks · Elysian · Karbach

The A Team

  • Senior Art Director · 2016–2019
    VOSS · Hill’s Pet Nutrition · Weight Watchers · B&G Foods · Paulaner USA · Proximo

Sharpleft

  • Art Director · 2013–2016
    E&J Gallo portfolio · Josh Cellars · Licor 43 · Weston Restaurant Group

The Butler Bros

  • Junior Graphic Designer · 2012–2013
    Legacy / Truth Initiative

Capabilities

  • Creative Direction · Brand Building · Social & Earned · Film & Production · Packaging · Retail & Commerce · Partnerships · AI-Assisted Creative Workflows · Team Development

Education

  • Texas State University
    BFA · 2012

Selected Recognition

  • The Heinicke Deal
    One Show Bronze Pencils ×2 + Merits ×2 · LIA Gold, Silver + Bronze · Clio Sports Silver
  •  Anheuser-Busch InBev
    • Cannes Lions Creative Marketer of the Year · 2022 + 2023
    • Effie Global Index Most Effective Marketer · 2021–2024

Let’s Chat