Associate Creative Director
Film · Social · Earned

The Ask

Celebrate two St. Louis icons as they approached the MLB record for most starts together, and make Budweiser part of the moment.

The Idea

Turn 17 seasons of friendship into Best Buds, an integrated tribute featuring:

• A film launched around National Best Friends Day

• Limited-edition Waino and Yadi cans

• A social countdown to their record-breaking start

• Signed-can giveaways

• Stadium, OOH, retail and merch

CREDITS

Creative Team — [Names]