Busch Light Apple
Creative Director
Film · Social
A fan obsession became one of beer’s biggest comebacks—twice.
The Ask
Turn years of fan demand into an organic social comeback that could keep growing.
2025
We turned two years of “bring back Apple” comments into the launch—making fans feel like they brought it back themselves.
2026
We teased the news earlier, then built anticipation through launch with platform-native content and fan-first community management.
Results
#1 Non-NASCAR social campaign in brand history
⅓+ Of the brand’s 2026 owned impressions
40%+ Of the year’s owned engagements
~½ Of the brand’s follower growth
CREDITS
Organic Social Creative Team — [Names]
Creative Agency Partners — The Martin Agency + Cornett
