Creative Director
Film · Social · Earned

The Ask

Give Busch Light’s longtime driver a final season worthy of his legendary career.

The Idea

Go all in on Kevin with a series of gestures only his longtime beer partner could make:

• A $2 million bet on his final Daytona 500

• Limited-edition final-season merch

• A tribute film told by his fellow drivers

• A permanent Kevin Harvick finishing tank inside the Busch Light brewery

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Results

Our work contributed to the broader 4EVER partnership platform:

• 95M Impressions

• 3.7M Engagements

• Silver Winner
  Most Creative Partnership
  Hashtag Sports Awards

CREDITS

Organic Social Creative Team — [Names]
Lead Campaign Partners — Stewart-Haas Racing, Kevin Harvick Inc. + Fox Hammer Media