Creative Director
Film · Social

The Ask

Launch a new flavor, and convince a fanbase still asking for Apple to try something different.

The Idea

In Busch Light’s first live-action and 3D spot, an ice-cold can ripens in a CG orchard, drops from its branch and lands in the real world. Simple, unexpected and very Busch Light.

The Results

• 7.1M impressions

• 218K engagements

• 97% positive sentiment

• #1 innovation across the beer industry in its first year